There’s no denying that internet technology in general and the increasing use of social media in particular have adversely affected the television and movie industry. For this reason, TV and film producers are working hard to keep up with the great competition.
Industry analysts today are seeing lower TV ratings and only a few shows from the broadcast giants to survive in the coming year. Despite the collaboration of ABC, NBC, CBS, FOX and CW or the so-called Big 5 broadcast companies to come up with some 30 shows, it is predicted that only six of them will become successful.
But that does not stop these major networks from pushing with their projects. As the cliche goes, “If you can’t beat them, join them.” And that’s exactly what these broadcast giants are doing right now.
Content producers are recognizing the important role of social media and are now utilizing them to reach out to their target audience. They strongly believe that this new media will enable them to get their fans to tune in to their TV shows particularly on premiere night. Additionally, they are targeting the network of friends on various platforms as a way to get the word out about their new shows.
Fortunately, some have started creating fan pages on Facebook to engage their audience. An example is the recast of Dallas, a hit TV series back in 1978. The team behind the show took advantage of Facebook’s transition to Timeline and engaged fans through story telling from the perspective of the main character J.R. Ewing. In three to four months’ time, the fanbase went up from 30,000 to a million.
The new show of Eva Longoria entitled Ready for Love is also collaborating with Facebook. A fan page for the show is already in place and fans can virtually meet the three bachelors to be featured in the show. Ready for Love will air early next year on NBC.
Moving onwards, movie fans should watch out for the new TV shows right on Facebook and other social media platforms. who knows, you might just get the chance to connect with your favorite celebrities online.
Photo via ultimatedallas.com